2. Minimise Cost
Including existing shareholders in capital raises also has a nice cost advantage towards traditional broker-run placements. A company can conduct company-run placements to their own network of investors at near-zero cost, alongside entitlement offers and share purchase plans which also don't attract any cost usually.
As such, companies who priorities these forms of capital raising also benefit from a lower cost of capital. For instance, KGL Resources (ASX:KGL) conducted a 10:27 entitlement offer to raise up to $20.2m on April 2023. Link to the announcement
here.
This is a meaningful funding package. Yet, we can see from the associated
proposed issue of securities announcement that the company did not pay any broking fees on this raise.
The company ultimate ended up raising $13.5m
from the offer. Had the company decided to skip existing shareholders and raise from external investors, the company would likely have paid a 6% fee equaling to $810k. This saving can be applied to the company's growth investments instead, leading to a better outcome for all shareholders.